my favorite part of design… art directing.

Learning from and working alongside a handful of extremely talented CDs and senior ADs, my experience with art direction has grown to be very vast. Most importantly, I take creative direction and turn work around quickly to meet deadlines (often times, multiple projects and multiple deadlines at one time). I conceptualize each project’s vision, including graphics, copy, and content to be used across various channels and/or for marketing needs. I oversee management of each project’s creative vision, team/talent coordination, and ensure the creation of high quality, final products. I manage all post-production aspects, including overseeing edits, color corrects, retouching, etc. I know I’m missing other responsibilities I’ve handled – us ADs sure do a hell of a lot – but you get the gist!

Below, you’ll find a few of my favorite projects where I was the art director. Who would have thought a raw Tomahawk steak could look so good?! Or that a local comedian would beat a bear in an arm wrestling match?! Or that I am constantly googley-eyed over bridal fashion?!